Recommended Reading
Competing Analytics: the new science of winning
Competing on Analytics: the new science of winning
ISBN-13: 978-1-4221-0332-6
Authors: Thomas H. Davenport and Jeanne G. Harris
Published by: Harvard School Publishing Corporation, Boston, MA
This book defines what it means to be an organization that uses data for competitive advantage and then it provides a roadmap and plan for building analytical capabilities. It contains lots of stories of organizations that have made that transition along with the how’s and whys