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Alignment. How to Apply the Balanced Scorecard to Corporate Strategy |
Alignment. How to Apply the Balanced Scorecard to Corporate Strategy
ISBN-10: 1591396905
Authors: Robert S. Kaplan and David P. Norton
Published by: Harvard School Publishing Corporation, Boston, MA
This book outlines the Balanced Scorecard system to set, coordinate, and oversee implementation of high-level corporate strategy. It offers case studies, actionable frameworks, and sample strategy maps and scorecards to support organizations that wish to use this method to align the company, its board of directors, investors, customers and suppliers and create synergies between business units. |
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