The McDonald’s Monopoly game promotion is a form of gamification. I am unsure of their formally stated goal, but it is probably to make more money. The behaviors experienced drive people who want fast food to consider McDonald’s; it gets customers to buy certain food combinations and to return to McDonald’s as often as possible.… Continue reading Games Drive Behavior: Gamification and Serious Games
In 2022 we were managing multiple projects, published three articles on artificial intelligence (AI), and moved forward with our serious game—The Project Win Game™. Projects Our project work was very interesting, fulfilling, and challenging in 2022. We had very diverse multi-national, multi-disciplinary teams. In one project, we had a good laugh comparing United States and… Continue reading This was maxmetrics 2022
We were searching for the appropriate forum to promote our game The Project Win Game™. We found a conference we never heard of: the European Conference on Games Based Learning (ECGBL). It was an academic conference, so we weren’t sure whether it made sense to attend or let alone present our game. Still, applied and… Continue reading Our Experience Presenting The Project Win Game™ at the European Conference on Games Based Learning in Lisbon, Portugal